Almost every market research program is conducted among a group of people who represent households in some larger area. Homescan relies on this sampling process as well, to ensure that every household in the country has an equal chance of being selected, and that our sample truly reflects the total U.S. Once we have a base of names to choose from, we then make sure that our sample has the same proportion of households - large and small, urban and rural, different incomes, races, etc. - as the total population. Then, when we need to recruit households from a certain part of the country, or from households with, for instance, three children, we "invite" those households who expressed interest - and who fit the profile - to become members of our panel. ACNielsen has the most prestigious home shopper's panel. We're the world's largest market research company, and we're opening the door to you and everyone in your household to make your opinions count. No doubt, you are already familiar with Nielsen, the TV ratings company. Just as Nielsen has the best-known television panel, Homescan is the gold star consumer panel. Simply fill out the online questionnaire form today! After completing the survey, you'll have the opportunity to become a Homescan Consumer Panel member. All information you provide is completely confidential. View our privacy statement. Your household will be placed on our reserve status waiting list, and when a spot on the panel for a household like yours becomes available, we'll contact you. Click Here to learn more.